Med allt mer avancerade tjänster och produkter måste SME-företag se över sina affärsplaner. En workshop hålls om detta vid Luleå tekniska universitet.
Ur programmet: Workshop:
Manufacturing companies across various industries are increasingly moving toward offering more advanced services. This requires they change their business models. This transition shifts their logic from being goodsdominant to being service-dominant and open up new opportunities for sales and revenues. Several needs, including product differentiation, competitive advantage, new/recurring revenue stream, and profitability have driven this significant transformational change. This change poses problems for SMEs, but also large opportunities, for example as specialized niche suppliers to larger firms.
The purpose of the workshop is to promote discussion about how SMEs can develop and successfully change their business model through selling advanced services.